Articles Tagged ‘Corus’

My Little Pony

Hasbro and eOne team up on My Little Pony campaign

The dual partnership has allowed Hasbro to conduct its largest campaign in Canada to date.

Two Oceans

How Two Oceans’ sponsorship switch-up paid off

With budget challenges and unsatisfying results from OOH, the brand found its niche in a reality show.

rose

The Bachelor Canada announces first sponsors

Three brands will sponsor the new season of the female-targeted reality show, which has moved to W from City.

World of Dance - Season 1

Summer TV check-in: What’s got buyers talking?

Buyers discuss what worked, what didn’t, and whether broadcasters can get by on reality-heavy summer slates.

WorstToFirst-0937-1024x683

The Brick joins HGTV’s newest home reno series

Corus is aiming for an aspirational feel with Worst to First,, set in Vancouver’s hot real estate market.

handmaidsTaleBravo-622x414

Fall TV 2017: Specialty targeting shifts

While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.

money (1)

Revenues, profits up for Corus in Q3

Subscriber gains in its TV business helped the Toronto media co on its way to posting consolidated revenues of $461.1 million in its latest financial report.

Anna Olson

Anna Olson joins Kin Canada

The popular food creator will use digital media to reach a younger audience than her linear presence, as Corus aims to give advertisers multi-platform integration options.

Swat Shemar

Upfronts 2017: Corus’ star-studded fall TV strategy

The aim was “big stars and big brands” for Global and specialty networks like Showcase and W.

????????

Survivor doubleheader takes the top spot: Numeris

Finales for Survivor and Bull brought in high AMAs, but had to contend with news and hockey content for the week of May 22 to 28,

DSC09857_v2.0_FNL-1024x628-600x350

Upfronts 2017: Corus adds blockbuster series to specialty lineup

Showcase and ABC Spark will both be home to new Marvel series, while History will debut a scripted series from exec producer Jeremy Renner.

NCIS cast

NCIS takes the top: Numeris

The action-drama pulled in an average of 2.23 million viewers on Global for the week of May 15 to 21.

Melanie Martin

Corus Radio freshens up rebranded Barrie station with new host

Melanie Martin will join Big101.1 FM as its morning host as Corus finds its footing with the classic rock station.

Copied from Playback - Copied from Media in Canada - tvShutterstock

Buyers talk: All I want for the upfronts is…

With presentations starting today, buyers talk about what they’d like to see in terms of content, what risks will pay off and how linear TV can compete with – or finally make friends with – digital.

BudSmoke

ICYMI: History buzzes with Bud Dynasty, jobs saved at Vancouver Sun

In case you missed it: A banner year for The Walrus and L’Actualité, a new feature on Facebook messenger and new agreement for the Vancouver Sun.