Articles Tagged ‘Corus’

BigBrotherCanadahumanCurling

Spotted! Corus brings human curling to the street for Big Brother Canada

A March break stunt at Toronto’s Yonge-Dundas Square promotes season five of the show on Global Television.

Mark Leslie Corus

Corus’ Mark Leslie on how addressable TV is changing advertiser expectations

Speaking at DX3, the company’s VP of research and consumer insights looked at how developments that have already been made in addressable TV and how it’s changing advertiser demands.

bigBrotherCanada

Kraft, Toyota and more joining Big Brother Canada as sponsors

Following its most successful season yet, Big Brother Canada has brought back key prize sponsor The Brick along with Toyota, Kraft, ParticiPaction, Oreo and Paramount Pictures.

Coor-Light-Games

Tangible results, not YouTube views, needed for content programs

The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.

willy percy

West (Coast) meets east as Corus shuffles radio deck

A new two-hour evening slot in Toronto has been created to bring Vancouver host Willy Percy into the mix, and a permanent replacement has finally been found for former morning personality Dean Blundell.

Instagram albums

ICYMI: Instagram adds carousel post options, and the (YouTube) Oscar goes to…

In case you missed it: Instagram updates its platform, YouTube’s second annual Oscars trailer ranking, FX and City’s mid-season premiere dates and more.

jenniferValentyne

Q107 gets its own Valentyne

The Corus-owned radio station has recruited former TV anchor Jennifer Valentyne to its morning show in an effort to attract a more gender-balanced audience.

basketballShutterstock

ICYMI: NBA gets into e-sports, Planet Earth coming to Snapchat

In case you missed it: The NBA is the first North American sports league to add e-sports to its portfolio, Cineplex president Salah Bachir has been honoured for his philanthropy, cameras are rolling on Killjoys and more.

NCIS cast

NCIS wins the week: Numeris

The action-drama on Global earned the most single-night viewers of all daily programs from Jan. 23 to 29, 2017.

Spencer C

What are the biggest obstacles to programmatic TV?

Corus Entertainment’s Spencer Charters shares what the company has learned about programmatic and evolving data technology – and how far the industry still has to go.

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MacGyver wins the week: Numeris

Global’s action-drama brought in the most single-night viewers of all daily programs from Jan. 9 to 15, 2017.

joshDonaldsonVikings

ICYMI: Josh Donaldson to make acting debut on History, Facebook dives into journalism

In case you missed it: History is hoping the Jays’ third-baseman is as popular on the small screen as he is on the field, Fido is delivering Viceland for free to its customers and Facebook is laying out more plans to curb fake news.

tvShutterstock

Corus ask for flexibility to compete against SVODs: CRTC hearings

Execs from the entertainment company cited increased competition from SVODs – for programming, not just viewers – as one of the industry’s biggest challenges.

homeToWin

ICYMI: Free For All bolsters leadership, Home to Win returns

In case you missed it: people moves at Free For All and Peloton Media, a new History SVOD and more.

Friesen

Global expands local reach for Global National

The flagship news series has become available on one Newcap-owned station and three Corus stations.