Articles Tagged ‘Corus’

Bryan Inc

RBC enters into three-year Corus partnership

The financial institution has positioned itself with the stars of Bryan Inc. in order to appeal to a broad audience.

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Spotted! Life’s a beach

Sunwing drives a sunny message on Blue Monday in Toronto and Montreal.

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Corus posts revenue, profit declines in Q1 financials

Slight overall gains in its kids content business and radio advertising were offset by sharper declines in TV ad revenues.

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Fall TV strategies carry into mid-season

Our TV checkup shows most of the major networks are sticking to “escapist” programming this winter to draw viewers in.

INSTINCT

Global brings back fall favourites for mid-season

It will only introduce one new show, and will also use Facebook to live-stream the premiere of Mary Kills People.

Catherine Vidal

Groupe V beefs up its content team

Former Corus acquisitions director Catherine Vidal will develop V, Max, MusiquePlus and Noovo.ca.

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Spotted! Global brings S.W.A.T. to the neighbourhood

Despite the adult appeal of S.W.A.T., the activation targeted kids and families to capture curious parents.

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First Peoples Radio stations to launch in Ontario

As Indigenous reconciliation enters the national conversation, APTN’s affiliate readies its Indigenous variety format for Toronto and Ottawa.

CTV-In Tribute to Gord Downie- CTV Advances World TV Premiere of

ICYMI: CTV to air ad-free Tragically Hip doc tonight

Plus, a new kids’ content deal at Corus and Rogers’ Kiss Radio gets interactive in B.C.

Doug Murphy

TV and radio ad revenues down for Corus in Q4

Development of the company’s VOD and audience segmentation efforts will be key priorities in 2018.

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Bell Media to acquire Historia and Series+ from Corus

The total cost of the transaction, which is still subject to approval from the CRTC and the Competition Bureau, is pegged at around $200 million.

Sith

Star Wars a Thanksgiving hit for Corus

The Showcase six-movie marathon leverages an 11-movie deal with the mega-franchise.

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Hollywood talent voices Disney’s fall schedule

The Corus network’s fall schedule will feature Lauren Graham and Mark Hamill on its kids-targeted series.

My Little Pony

Hasbro and eOne team up on My Little Pony campaign

The dual partnership has allowed Hasbro to conduct its largest campaign in Canada to date.

Two Oceans

How Two Oceans’ sponsorship switch-up paid off

With budget challenges and unsatisfying results from OOH, the brand found its niche in a reality show.