Articles Tagged ‘Cossette Media’

KitchenAid #GingerbreadTO

Spotted! KitchenAid unveils gingerbread city to drive holiday sales

The not-quite scale model of Toronto aims to pull more shoppers in to the small appliances aisle.

RRU

Spotted! Royal Roads University’s new lending library

The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.

Mike Rumble

Starcom’s strategic nab: Mike Rumble

The media exec has moved over to the Publicis agency as head of strategy.

cLamoureux

Cossette Media adds an SVP

Claude Lamoureux is joining the Montreal office, taking over from John Tarantino, who had been in the role for 25 years.

brookeLeland

Cannes 2016: What is the future of the Lions?

Cossette Media’s Brooke Leland on why the festival should endure in its physical form.

kitchenAidToronto

Spotted! KitchenAid downsizes for new target

The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.

Copied from strategy - Joseph Leon@300ppi

Vision7 joins global media consortium

The media agency is now part of the newly launched Local Planet Media Network.

brookeLeland

Cossette Media names new GM

Brooke Leland is moving within V7 to lead Cossette’s media operations in Toronto and Vancouver.

vision7

Vision7 restructures

Four operating divisions and new additions to the management team chart the course for international growth.

dJowett

David Jowett leaving Vision7 Media

Citing family reasons, the agency’s president is returning to England at the end of the month.

Copied from strategy - Cossette office 4

Vision7 sold to BlueFocus for $210 million

Mill Road has confirmed the sale of the holding co, which owns Cossette, to the Beijing-based marketing and communication firm.

DavidJowett

Get integrated or fail in 2015: Jowett

After a year of digital transformation in 2014, David Jowett, president of Cossette Media, says investment in mobile, testing and analytics are key to success next year.