Articles Tagged ‘Cossette Media’

sharon-mccutcheon-516755-unsplash

Cannes 2018: Canada bags four data-driven Lions

Creative Data winners FCB/Six, Touche and Cossette Media share secrets on how to win a medal in Cannes.

RT-7

MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.

L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.

cossetteMedia

Cossette Media adds to leadership team

The agency has hired Wes Wolch as its chief strategy officer.

luckyCharmsMonsterTruck

Lucky Charms goes digital to target millennials

The General Mills cereal is encouraging the demo to not act their age with a new campaign that urges them to be a kid again.

moneys

The&Partnership, Cossette strike partnership on Telus

The as-yet-to-be-named unit will integrate media, digital, creative and more, baking on what it says is an increased demand for multidisciplinary agencies.

A Future With Bees Cropped

Spotted! Cheerios adds experiential to year two of Bees

The General Mills brand is targeting young Canadians with an interactive pop-up store in Toronto this weekend that shows what shopping will look like if bees continue to disappear at current rates.

KitchenAid #GingerbreadTO

Spotted! KitchenAid unveils gingerbread city to drive holiday sales

The not-quite scale model of Toronto aims to pull more shoppers in to the small appliances aisle.

RRU

Spotted! Royal Roads University’s new lending library

The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.

Mike Rumble

Starcom’s strategic nab: Mike Rumble

The media exec has moved over to the Publicis agency as head of strategy.

cLamoureux

Cossette Media adds an SVP

Claude Lamoureux is joining the Montreal office, taking over from John Tarantino, who had been in the role for 25 years.

brookeLeland

Cannes 2016: What is the future of the Lions?

Cossette Media’s Brooke Leland on why the festival should endure in its physical form.

kitchenAidToronto

Spotted! KitchenAid downsizes for new target

The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.