Articles Tagged ‘Cossette Media’

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CBC releases details, including sponsors, for Fridge Wars

Appliance and CPG brands have gotten in on the action.

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Is OOH still relevant?

A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.

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Cossette Media appoints new leadership in Quebec

As longtime execs retire, the agency looks to the talents of the next generation including Sophie Labarre and Marie-Christine Simard.

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Francine Marcotte says good-bye to Cossette Media

After nearly four decades the SVP announces her retirement, offering some insight into what’s changed, and what will always be true about the industry.

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Pathways to Education launches first national media campaign

The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.

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Cossette Media adds VP of analytics

Vision7 Media president Joseph Leon says as data practices become more nuances, new expertise is needed.

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The (Blue) Impact on Vision7 in Canada

With a heavy focus on digital, the new holding co is anticipating growth abroad, and among Canadian media agencies.

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People Moves: Cossette Media, Viral Nation and more

Plus, digital consultancy Adviso, which manages digital strategy for clients such as Reitmans, has made two promotions.

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Spotted! KitchenAid mixes and matches with the CN Tower

To highlight the many colours of the iconic mixer, a high-tech campaign used real-time camera technology to change colours along with the tower.

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Horizon, Cossette lead sponsorships for Adult Swim Canada

A major QSR and free-to-play gaming website will imitate Adult Swim’s signature between-show bumps.

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People Moves: Cossette Media, Crucial Interactive and more

Cossette’s changes include promotions and hires in Toronto, Vancouver and Montreal.

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Axel Dumont moves to Cossette Media

Dumont makes the move after more than a decade in the GroupM family of agencies.

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Media AOY Bronze: Cossette Media plays the long game

Cossette Media is shifting from being ‘an agency to a partner with more strategic value,’ says Joseph Leon, president of Vision7 Communications.

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Media leadership takes depth, skills and courage: roundtable

Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.