Articles Tagged ‘Cossette’

Kristin Kreuk, star of CBC's new drama, Burden of Truth

ICYMI: Cameras roll on CBC drama, Toronto gets colourful with AR

Plus, UB Media is the first cinema advertising company to join COMB, and a set of new creative AOR announcements.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners

Plus: CBC preps another season of Kim’s.

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The&Partnership, Cossette strike partnership on Telus

The as-yet-to-be-named unit will integrate media, digital, creative and more, baking on what it says is an increased demand for multidisciplinary agencies.

A Future With Bees Cropped

Spotted! Cheerios adds experiential to year two of Bees

The General Mills brand is targeting young Canadians with an interactive pop-up store in Toronto this weekend that shows what shopping will look like if bees continue to disappear at current rates.

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Telus takes on VIs for ‘bonus’ advertising: CRTC hearings

The telco accused vertically integrated services, specifically Bell, of freezing out Telus when it comes to soft news.

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KitchenAid embraces social for breast cancer campaign

For the first time in 14 years, KitchenAid’s annual breast cancer campaign will be based entirely around social, rather than a traditional media play.

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Spotted! Intact breaks the ice

The insurance company has partnered with RDS on a ground-breaking OOH activation.

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Milk 2 Go returns with new campaign

The Saputo brand’s new spots features creative designed for specific media placements, like pre-roll spots that poke fun at skipping ads.

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Spotted! City of Montreal gets down and dirty with OOH campaign

The awareness campaign, with creative managed by Quebecor, is all about surrounding citizens with the impact of their trash.

kitchenAidToronto

Spotted! KitchenAid downsizes for new target

The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.

jonMontgomeryAmazingRaceCanada

Hotels.com and MEC sign on for Amazing Race Canada

The two new sponsors join three returning partners as the show prepares to launch its fourth season.

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Media Director of the Year: Vision7′s Joseph Leon

The self-proclaimed “data nerd” was chosen by the MAOY judges for the honour this year.

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SickKids unpauses the lives of patients

A new fundraising campaign shows what happened to the hospital’s patients featured in last year’s “Better Tomorrows.”

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Brands hit the street for TIFF

McDonald’s Shazam-ed, the Dairy Farmers of Canada got cheesy and RBC expanded its presence for this year’s edition of the street festival.

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Joseph Leon named head of Vision7

The company’s chief digital officer has been promoted to the role effective immediately.