Articles Tagged ‘CPAX’

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CPAX reveals its biggest spenders

The exchange service has released the top buyer and brand rankings for the month of April.

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Four media partners join CPAX

Postmedia, Yellow Pages, the Chronicle Herald and DHX Television have all joined the programmatic exchange.

BuyerEcosystem

CPAX makes its partners public

The real-time bidding exchange service has announced its entire buyer ecosystem, aiming to be transparent about who has access to its inventory.

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The future of RTB in Canada

AppNexus president Michael Rubenstein talks to MiC about how the space will grow in 2013 and on programmatic reserve buying.

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Astral Media and Cineplex join CPAX

The media cos have joined the RTB exchange, which also includes the CBC, Rogers Media, Shaw Media, Corus, V and Tele-Quebec.

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Showcase launches an arresting campaign

The Shaw Media-owned channel is promoting new fall crime shows with a campaign that uses the Canadian Premium Audience Exchange (CPAX) to place pre-roll ads for the first time.

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Corus joins CPAX

MiC talks to Shaw’s Paul Burns and CBC’s Jon de la Mothe about the progression of the RTB exchange, which also includes Rogers Media.

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CBC, Rogers Media and Shaw Media partner to launch RTB exchange

Jeff Thibodeau from MediaCom Canada comments on the impact the launch will have on the Canadian online ad market.