Articles Tagged ‘Crucial Interactive’

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Data, privacy and personalization: the programmatic balancing act

From new targeting approaches to the upside of privacy regulations, Petar Bozinovski of Contobox shares key Programmatic I/O New York takeaways

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People Moves: GroupM, Havas, Horizon and more

Plus, Starcom has brought U.S. talent north, and Crucial Interactive has bolstered the Contobox team.

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Upfronts ’19: Rogers Media unveils lineup, new ad partnership and more

A partnership with Toronto-based platform Contobox and a new custom content shop from Sportsnet added to the presentation.

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People Moves: Cossette Media, Crucial Interactive and more

Cossette’s changes include promotions and hires in Toronto, Vancouver and Montreal.

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People Moves: District M, Crucial Interactive and more

Plus, one of Addictive Mobility’s former C-suite occupants has moved to an upstart digital marketing company.

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Crucial Interactive creates CFO role amidst major growth

Former Perk CFO Jeff Collins will helm the company’s finance and operations as it evolves.

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People Moves: GroupM CEO departs, Postmedia layoffs and more

Brian Lesser is leaving GroupM for a new role, Postmedia continues to cut staff and other industry moves from the week.

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Crucial Interactive partners with Videology and StackAdapt for Contobox Video

Petar Bozinovski, president, Crucial Interactive, said a growing desire for video from clients led to the expansion of the interactive unit.

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Canada takes four Internationalist Awards

PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.

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ICYMI: Molson Coors goes country, Jones Media adds a site

In case you missed it: Molson Coors has signed on with CMT Music Fest, Jones Media is representing Tastemade and six companies have been charged for non-compliant telemarketing calls.

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360 video takes viewers on a virtual trip

Tourism Australia is showcasing Brisbane in a new display ad unit.

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PopSugar signs exclusive deal with Crucial Interactive

The U.S.-based media and e-commerce co reaches millennial women through a positive and action-oriented content approach.

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Canadian companies bag OMMA awards

TSN and Crucial Interactive brought home three awards for their outstanding digital work at the Online Media and Marketing Awards in New York.

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ICYMI: AAM increases reporting, Hydro QC sticks with Touche!

In case you missed it: the AAM asks for quarterly newspaper metrics in 2016, Hydro Quebec renews ties with Lg2 and Touche! and more on people moves.

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Jaguar ups engagement with interactive ad

The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.