Articles Tagged ‘Crucial Interactive’

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People Moves: GroupM CEO departs, Postmedia layoffs and more

Brian Lesser is leaving GroupM for a new role, Postmedia continues to cut staff and other industry moves from the week.

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Crucial Interactive partners with Videology and StackAdapt for Contobox Video

Petar Bozinovski, president, Crucial Interactive, said a growing desire for video from clients led to the expansion of the interactive unit.

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Canada takes four Internationalist Awards

PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.

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ICYMI: Molson Coors goes country, Jones Media adds a site

In case you missed it: Molson Coors has signed on with CMT Music Fest, Jones Media is representing Tastemade and six companies have been charged for non-compliant telemarketing calls.

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360 video takes viewers on a virtual trip

Tourism Australia is showcasing Brisbane in a new display ad unit.

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PopSugar signs exclusive deal with Crucial Interactive

The U.S.-based media and e-commerce co reaches millennial women through a positive and action-oriented content approach.

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Canadian companies bag OMMA awards

TSN and Crucial Interactive brought home three awards for their outstanding digital work at the Online Media and Marketing Awards in New York.

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ICYMI: AAM increases reporting, Hydro QC sticks with Touche!

In case you missed it: the AAM asks for quarterly newspaper metrics in 2016, Hydro Quebec renews ties with Lg2 and Touche! and more on people moves.

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Jaguar ups engagement with interactive ad

The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.

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Crucial Interactive expands into kids entertainment

The media co has exclusive rights to more than 50 properties across gaming and entertainment verticals.

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Crucial Interactive to rep Everyday Health

The digital media company will now represent advertising for the site in Canada.

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Crucial Interactive acquires Okra Media

Toronto-based Crucial has acquired the company, which specializes in building rich-media-based cross-platform ads.

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Crucial Interactive names Brad Alles SVP of sales

The former Yahoo! Canada and Alliance Atlantis head of sales steps into his new role effective Oct. 15.

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Crucial Interactive partners with BlogHer

The company will exclusively represent the publisher’s Canadian ad inventory as it starts to develop content for Canada.

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Staples celebrates back-to-school

The retailer has brought back its “Most Wonderful Time of the Year” campaign with TV spots and its first-ever cinema pre-roll buy.