Articles Tagged ‘Crucial Interactive’


People Moves: GroupM CEO departs, Postmedia layoffs and more

Brian Lesser is leaving GroupM for a new role, Postmedia continues to cut staff and other industry moves from the week.


Crucial Interactive partners with Videology and StackAdapt for Contobox Video

Petar Bozinovski, president, Crucial Interactive, said a growing desire for video from clients led to the expansion of the interactive unit.


Canada takes four Internationalist Awards

PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.


ICYMI: Molson Coors goes country, Jones Media adds a site

In case you missed it: Molson Coors has signed on with CMT Music Fest, Jones Media is representing Tastemade and six companies have been charged for non-compliant telemarketing calls.


360 video takes viewers on a virtual trip

Tourism Australia is showcasing Brisbane in a new display ad unit.

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PopSugar signs exclusive deal with Crucial Interactive

The U.S.-based media and e-commerce co reaches millennial women through a positive and action-oriented content approach.


Canadian companies bag OMMA awards

TSN and Crucial Interactive brought home three awards for their outstanding digital work at the Online Media and Marketing Awards in New York.


ICYMI: AAM increases reporting, Hydro QC sticks with Touche!

In case you missed it: the AAM asks for quarterly newspaper metrics in 2016, Hydro Quebec renews ties with Lg2 and Touche! and more on people moves.

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Jaguar ups engagement with interactive ad

The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.


Crucial Interactive expands into kids entertainment

The media co has exclusive rights to more than 50 properties across gaming and entertainment verticals.


Crucial Interactive to rep Everyday Health

The digital media company will now represent advertising for the site in Canada.


Crucial Interactive acquires Okra Media

Toronto-based Crucial has acquired the company, which specializes in building rich-media-based cross-platform ads.

Brad Alles

Crucial Interactive names Brad Alles SVP of sales

The former Yahoo! Canada and Alliance Atlantis head of sales steps into his new role effective Oct. 15.

Petar Bozinovski

Crucial Interactive partners with BlogHer

The company will exclusively represent the publisher’s Canadian ad inventory as it starts to develop content for Canada.


Staples celebrates back-to-school

The retailer has brought back its “Most Wonderful Time of the Year” campaign with TV spots and its first-ever cinema pre-roll buy.