Articles Tagged ‘Cundari’

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ICYMI: Cundari names a president, Bell’s CraveTV debut

In case you missed it: Cundari has named Jennifer Steinmann as president and CraveTV is debuting Letterkenny ahead of linear.

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Cundari brings new media offering to market

Agency exec Aldo Cundari says the agency’s billing model sets it apart.

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BMW and the Globe partner on custom digital ads

Details on the new branded content campaign aimed at connecting Globe readers with personalities around the car co’s X models.

JimMacLeod

Numeris broadcasts its name change

The TV and radio measurement company’s CEO Jim MacLeod on the new campaign, which pokes fun at itself while spreading the word on its new moniker.

LukeMoore

Cundari to launch new media model

The agency is expected to formally launch the new offering, which will be led by Luke Moore, this fall.

BMW

BMW Canada unveils Olympic campaign

The 60-second TV spot is supported by digital display ads that will update to congratulate athletes as they win medals.

dempsters zero romance novel

Dempster’s releases full-length customizable romance novel

The 120-page novel is targeted at suburban moms to support the launch of the new Dempster’s Zero brand.

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Dempster’s introduces Healthy Way

The new product line includes four types of bread and is being promoted with the brand’s first ever fully-integrated dual campaign for English Canada and Quebec.

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Dempster’s targets DIY guys

The Canada Bread brand’s campaign steers away from moms to take aim at millennial males.

CIBC cure

CIBC cherishes the moments

The bank is promoting the Run for the Cure with a digital-only video, which will be supported by in-store promotion and additional print and online buys.

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Lancome displays augmented reality roses

The beauty brand leveraged its partnership with Luminato to launch “Roses by…” a mobile app-based photo gallery.

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AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

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Dempster’s fights the bread backlash

The Canada Bread brand is targeting health conscious consumers with a new humour-based campaign featuring comedian Gerry Dee.

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ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.