Articles Tagged ‘CW’

jenniferBidwell

Upfronts 2017: Sizzle and superheroes at CW

Jennifer Bidwell, managing director, television systems at Media Experts, on the final schedule of the week.

supergirl

CW upfront 2016: Network shoots for a super fall

Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)

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Supergirl gets new life on CW

The superhero show’s new U.S. partner is good news for its Canadian broadcaster, Global.

Victoria Morris, Mindshare Canada

Upfronts 2015: CW knows what millennials want

Victoria Morris, director of trading at Mindshare Canada, on the CW’s short and sweet new slate and savvy digital strategy.

StephenAmell

Upfronts 2014: The CW reaches new demos

Mindshare’s Janine Newbigging is impressed with the quality of new show ideas, as the channel moves away from its Gossip Girl roots.

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Fall TV: The next big thing in specialty

The expected hits and momentum-builders for the new specialty TV viewing season.

LINA ALLES-018

The CW’s new digital strategy: blog

Mindshare’s Lina Alles on the network’s new digital studio and its new slate of fall shows from the CW upfront.

small.Key Art

Fall TV: More pickups

Vegas, Elementary and Arrow are picked up for full seasons, with additional scripts ordered for other rookie shows.

Coke

Novel magazine ads: MiC’s Global Tour

Karen Howe at One Advertising gives her thoughts on ways that brands in Brazil and the US are getting creative with an old medium.

TV

Upfronts 2012: The social hits

The rundown on what new shows have garnered the most social media buzz, with data from Networked Insights.

Robin

Upfronts 2012: Robin Legassicke on the CW’s USP

The Maxus Canada group director ends the week at the youth-targeted presentation.

HelenaShelton

Upfronts 2012: Helena Shelton takes in the CW’s new shows

The PHD EVP goes with the Cult pick on the last day of the New York City TV presentations.