Articles Tagged ‘Cyber Monday’

manShoppingShutterstock

Black Friday, by the numbers

Men are more likely to shop on the day than women, Black Friday surpassed Boxing day and more statistics about everyone’s newest favourite shopping day.

shoppingShutterstock

Data Dive: Search is key for Black Friday and Cyber Monday

According to new research from IPG Mediabrands, search is the main source of consumer information for both days.

ShoppingShutterstock

Data Dive: Buying into Black Friday and Cyber Monday

IPG Mediabrands breaks down key times and places to reach Canadians for the two mega-shopping days (hint: 60% have started shopping by 10 a.m.).