Articles Tagged ‘Dan Alvo’

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MiC Roundtable: Shifting ad dollars to retailers

Speaking at a recent MiC roundtable dinner, Wrigley’s Dan Alvo explains how online ad spend will change and, in turn, shape consumer behaviour.

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MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.

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Judges and online jurors announced for MIAs

The jury will be a who’s-who of various industry sectors including media, agency and marketing.