Articles Tagged ‘Danone’


Oikos targets men with NHL sponsorship

The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.


Danone serves up a new sponsorship deal at the Rogers Cup

Oikos has joined on as a sponsor of the Montreal version of the tennis tournament with a goal of reaching both affluent professionals and families.


Danone’s new drink targets health-conscious women

The brand’s new drink adds to its Activa range and targets busy women who are on the go.


Will yogurt lovers check in two times daily for Danone?

The revived Activia Challenge is focused on deeper engagement and features social-savvy spokespeople to help it break out in a populated market.


Evian brings back the babies

The Danone brand is launching yet another baby-centric campaign, this time featuring the dancing infant versions of its adult target.

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Danone relaunches Silhouette

The yogurt brand is targeting women with a new look and positive tone, as well as launching a new Greek line.