Articles Tagged ‘Data Dive’

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Data Dive: How to target millennials

What agencies need to know to reach this unique group, according to new data from IPG Mediabrands.

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Data Dive: The year’s most-tweeted events

How well do you know your 2014 trending topics? IPG Mediabrands puts your knowledge to the test.

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Data Dive: Buying into Black Friday and Cyber Monday

IPG Mediabrands breaks down key times and places to reach Canadians for the two mega-shopping days (hint: 60% have started shopping by 10 a.m.).

Smartphonetablet

Where did the time go?

In August, Canadians spent 100 hours on mobile devices. IPG Mediabrands’ infographic breaks down what they were doing.

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Data Dive: How Canadians interact with live events

IPG Mediabrands on the six insights it’s carrying from recent World Cup viewing to the Toronto 2015 Pan Am Games, which opened ticket sales today.

Mobile

Data Dive: How Canadians are using mobile

Mindshare Canada shares its first Canadian-specific Mobile Mindreader study, detailing how people use the devices in their daily decisions.

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Data Dive: Reaching South Asian and Chinese Canadians

Exclusive research from Mediabrands on where the growing demographics are spending the majority of their media time.