Articles Tagged ‘data’

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Programmatic’s next chapter: The new crop of solutions and capabilities

Canadian agencies, publishers and advertisers are moving fast to build a better programmatic market.

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The Exchange Lab data solution advances the game

The Exchange Lab’s platform, Proteus, unifies leading programmatic advertising technologies and tools to provide greater access and visibility across the digital marketplace.

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Wave Digital Media amps up digital effectiveness

Combining technology and data insights with a bespoke, high-touch approach, Wave zeros in on the best ways to connect brands with their core audiences to maximize ad resonance and results.

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CBC’s full-court automation play

The pubcaster is rolling out programmatic buying options on even more of its platforms, and hoping to eliminate waste and human error along the way.

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Facebook introduces global reward program

The social platform is rewarding people for bringing forward cases of apps collecting data for scams or political influence.

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Facebook tackles privacy in new campaign

The social giant is tweaking how users monitor their data and launching a PSA campaign to reacquaint people with its privacy tools.

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Videology capitalizes on convergence for its clients

The company is cashing in, having bet big on the collective strengths of TV and digital video advertising.