Articles Tagged ‘data’

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Videology capitalizes on convergence for its clients

The company is cashing in, having bet big on the collective strengths of TV and digital video advertising.

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Xaxis’ approach is audience first

The co’s audience platform operates across the programmatic chain, creating value for clients by pulling different pieces together in a single solution.

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TubeMogul’s brand is transparency

The company’s enterprise software platform helps advertisers cut through the clutter of an increasingly crowded marketplace

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The Exchange Lab builds opportunity for its clients

By continuously incorporating capabilities into its meta-DSP, Proteus, the programmatic company can offer its clients future proof solutions that adapt to their changing business needs.

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RadiumOne connects brands to future customers

In an increasingly cluttered marketplace, three words make RadiumOne’s programmatic platform stand out: identify, predict and activate.

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Driven by tech and data, programmatic’s evolution is solution-based

Programmatic companies are reinventing the way brands engage with consumers by developing unique solutions that combine technology and data to address specific advertiser challenges.

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TubeMogul puts marketers in control

TubeMogul’s MD Grant Le Riche on the trends powering the rise of programmatic

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AOL simplifies programmatic

AOL’s Leanne Gibson tells you everything you need to know about programmatic

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Programmatic Goes Mainstream

Single-platform, multi-screen buying taps into the simplicity and flexibility marketers want