Articles Tagged ‘David Goodfellow’

radioShutterstock

Radio check-in: buyers’ analyses

Hot on the heels of the latest PPM release, David McDonald from IPG Mediabrands and David Goodfellow from MEC detail spend trends.

radioShutterstock

Digging into shifts in radio sales

Local ad sales are down and national sales are up in Toronto and Vancouver, MiC asks media directors about the impact, and whether or not the trend will continue.

Radioshutterstock

Has radio buying lost its personal touch?

MiC‘s panel of media experts weigh in on the pros and cons of the shift to a national radio-buying model.