Articles Tagged ‘David McDonald’
What’s next for 2017: radio
Industry experts weigh-in with predictions on where the platform is headed this year.
SoundCloud incorporates ads to Canadian offering
Radio buying exec David McDonald says the growing list of music streaming apps are changing how agencies look at audio.
U.S. ad-tech co launches AdWave Canada
The company, run by U.S.-based AdsWizz, is a digital audio marketplace.
Radio check-in: buyers’ analyses
Hot on the heels of the latest PPM release, David McDonald from IPG Mediabrands and David Goodfellow from MEC detail spend trends.
Newcap aims to fill a void in Toronto radio
The company is focusing on throwbacks, rebranding Flow 93.5 as 93.5 The Move.
Digging into shifts in radio sales
Local ad sales are down and national sales are up in Toronto and Vancouver, MiC asks media directors about the impact, and whether or not the trend will continue.
Has radio buying lost its personal touch?
MiC‘s panel of media experts weigh in on the pros and cons of the shift to a national radio-buying model.