Articles Tagged ‘David Shing’

David Shing (10) (1)

David Shing on the ‘new mass’

Consumer behaviour online is changing, and brands that want to connect in this world need to change too, says Oath’s digital prophet.

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David Shing: Make digital advertising fun again

With all the questions around viewability, fraud and brand safety, Oath’s digital marketing guru says the field has lost its joy.