Articles Tagged ‘DDB Canada’

CPA TV spot

CPA embraces change for new campaign

The association’s first campaign with its new agency partners includes a media strategy that has been shifted from print and OOH to digital.

Copied from strategy - crispymini

Crispy Minis’ bite-sized content hub

A collection of GIFs look to fit the Quaker brand into a mom’s busy day.

dairyFarmersCanadaMoon

Ads you’ll want to sleep through

The Dairy Farmers of Canada has launched a campaign targeting moments of the week when Canadians are most likely to be tired.

daredevilYongeDundas

Spotted! Daredevil starts a fight

A billboard promoting the new season of the Netflix show will evolve as viewers talk about the characters on social media.

Havana - example for website

Canadian Women’s Foundation shines light on human trafficking

The organization is aiming to get people involved in the issue with its new cross-platform and interactive campaign.

VancouverPoliceFoundation

Vancouver Police Foundation sells its shades

The organization is raising money by letting civilians purchase the police force’s legendary eyewear.

Manulife

Manulife Financial targets boomers

The company has launched a new campaign focused on retirement, with the goal of letting people know it does more than just life insurance.

Yashinsky Oct. 2012.jpg

Canada in Cannes: talking transparency with McDonald’s

McDonald’s Canada’s Joel Yashinsky discusses the “Our Food. Your Questions.” campaign and lessons learned about the importance of brand openness.

Subarurally

Subaru gets rally ready for Forester

The car co is getting back to its rally roots with a new campaign targeting families.

autortrader

AutoTrader.ca revs up new campaign

The auto buying and selling site is changing its message to promote the convenience of its services as opposed to the size of its inventory.

CTC

The Verdict: CTC puts Canadians in the director’s seat

The tourism organization unveils the final video made up of clips sent in by over 8,000 Canadians.

DDB fire truck

Spotted! The BC Egg Marketing Board gets fired up

The organization unveiled a life-size fire truck made of egg cartons to demonstrate the impact of cross-border egg shopping between BC and the US.

The Grid

Subaru bursts out of The Grid

The auto brand’s new BRZ is featured in a 3D holographic image in the publication as part of a unique front-page media buy.

cannes-lions-banner-4-300x199

Canada takes eight more Lions

Jam3 brings home Canada’s third Gold Lion this year, with Draftfcb, DDB and Grey Canada among the other winners.