Articles Tagged ‘Dentsu Aegis Network’

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MKTG dives into sponsor receptiveness

For brands, getting noticed by e-sports fans versus baseball fans is a whole different game.

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MKTG picks its new president and CEO

Sports and marketing veteran Michael Beckerman will take the skills he’s honed at Nike, BMO and more into the agency world.

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Dentsu study reveals a ‘digital paradox for brands’

The heaviest digital users are also the most protective over the data that brands crave.

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Cadillac campaign drives the showroom to the living room

The digital campaign targets potential auto buyers who would rather stay home.

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iProspect bolsters senior leadership

The Dentsu Aegis shop is looking to reinvigorate its market position and communicate its specialty offering.

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John Brown Media enters Canada

The Dentsu Aegis Network content agency has created print and digital publications for major brands worldwide.

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Matthew Logue to step down as MKTG president

After 10 years with the agency that has been acquired, quadrupled in size and brokered major deals, Logue says it’s time to move on.

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Canadian ad spend growth outpacing global average: Dentsu

Chief commercial officer Hisham Ghostine says while things are looking up for the country’s ad spend, platforms need to stay current.

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Durex taps digital for awareness campaign

An influencer and content-led strategy will help the condom brand communicate a message of “passion and compassion,” says Adrian Capobianco.