Articles Tagged ‘Dentsu Aegis Network’

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Oikos targets men with NHL sponsorship

The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.

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The Globe debuts new ad unit with Lexus campaign

The luxury automaker is adding three new lines of cars – and the new multi-platform ad unit – to a second year of promotions with the Globe.

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People Moves: Dentsu Aegis Network, Rumble and SportBox

Dentsu Aegis Network has hired its first-ever global chief technology officer to support its goal to go 100% digital by 2020.

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Dentsu Aegis predicts 3.1% growth in Canadian ad market this year

The ad network’s research points to a strong start to 2017.

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MKTG Canada launch comes at time of sponsorship growth

Dentsu Aegis Network Canada CEO Annette Warring and MKTG Canada’s Brian Cooper on the growing role of sponsorship within media pitches.

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PHD tops Canadian RECMA list

The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.

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Dentsu Aegis Network acquires S+E Sponsorship Group

The sports and entertainment consultancy will be rebranded as MKTG and integrated into the global network.

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Abby Worthington on how out of home can prove its worth

With data-heavy mediums like digital and social on the rise, the media agency director speaks to MiC on the connection between mobile and outdoor advertising.

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From C-suite to consultant: Caroline Gianias on her new move

After more than 30 years on the agency side, the former Dentsu CPO wants to help clients restore what she says is the lost art of media knowledge.

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Majority of millennials are going unreached: study

It’s 2016, do you know where the millennials are? New research from Dentsu Aegis shows 58% of the coveted demo is misunderstood and under-targeted.

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ICYMI: Dentsu Aegis shows its pride, Halifax hearts Pokemon Go

In case you missed it: Dentsu Aegis Network Canada has signed with Pride at Work Canada, Gusto TV has been shortlisted for an international TV award and Halifax is turning its downtown into one big Pokestop.