Articles Tagged ‘Dentsu Aegis Network’

brianCooper

MKTG Canada launch comes at time of sponsorship growth

Dentsu Aegis Network Canada CEO Annette Warring and MKTG Canada’s Brian Cooper on the growing role of sponsorship within media pitches.

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PHD tops Canadian RECMA list

The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.

seSponsorshipTeamBrianCooperCoriWoolleyMatthewLogue

Dentsu Aegis Network acquires S+E Sponsorship Group

The sports and entertainment consultancy will be rebranded as MKTG and integrated into the global network.

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Abby Worthington on how out of home can prove its worth

With data-heavy mediums like digital and social on the rise, the media agency director speaks to MiC on the connection between mobile and outdoor advertising.

carolineGianias

From C-suite to consultant: Caroline Gianias on her new move

After more than 30 years on the agency side, the former Dentsu CPO wants to help clients restore what she says is the lost art of media knowledge.

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Majority of millennials are going unreached: study

It’s 2016, do you know where the millennials are? New research from Dentsu Aegis shows 58% of the coveted demo is misunderstood and under-targeted.

gustoTV

ICYMI: Dentsu Aegis shows its pride, Halifax hearts Pokemon Go

In case you missed it: Dentsu Aegis Network Canada has signed with Pride at Work Canada, Gusto TV has been shortlisted for an international TV award and Halifax is turning its downtown into one big Pokestop.

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Diageo starts global media agency review

Carat currently handles the account in Canada.

stephenKiely

New leadership at DentsuBos

Stephen Kiely (pictured) has been named president and CEO, as Claude Carrier announces his retirement.

adrianCapobianco

Vizeum taps former Proximity exec to lead agency

Dentsu CEO Annette Warring has hired Adrian Capobianco for the umbrella group’s “challenger brand.”

iProspect

iProspect reveals new Canadian exec team

The performance marketing company has shuffled its top three execs, promoting COO Nicolas Hamel to the role of president.

cardinalPath

Dentsu Aegis makes data-focused acquisition

The company has acquired digital data consulting firm Cardinal Path.

Copied from Playback - Copied from Media in Canada - tvShutterstock

Canadian TV viewership remains steady

Adults 18 to 49 dropped slightly, according to fall numbers shared by Dentsu Aegis Network.

johnStockwell

Dentsu builds out C-suite

The agency has hired a new chief talent officer and promoted Caroline Gianias.