Articles Tagged ‘Dentsu Aegis Network’

Brian Matthew

MKTG’s leaders look to sponsorship beyond sports

MKTG new president Matthew Logue and CEO Brian Cooper see a broader, more complex arena of new players and higher stakes.


MKTG names Matthew Logue president

S&E founder Brian Cooper will stay on as CEO of the agency he’s steered for a decade.

Subway Make It

How Subway is using media to execute new positioning

Carat president Jeff Dack says grabbing millennials is crucial, but it’s “naive” to forget about everyone else.

CarpathianPrince /

Dentsu Aegis dials back ad spending projections

The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.


Oikos targets men with NHL sponsorship

The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.

RX 2017

The Globe debuts new ad unit with Lexus campaign

The luxury automaker is adding three new lines of cars – and the new multi-platform ad unit – to a second year of promotions with the Globe.

ppl moves

People Moves: Dentsu Aegis Network, Rumble and SportBox

Dentsu Aegis Network has hired its first-ever global chief technology officer to support its goal to go 100% digital by 2020.

CarpathianPrince /

Dentsu Aegis predicts 3.1% growth in Canadian ad market this year

The ad network’s research points to a strong start to 2017.


MKTG Canada launch comes at time of sponsorship growth

Dentsu Aegis Network Canada CEO Annette Warring and MKTG Canada’s Brian Cooper on the growing role of sponsorship within media pitches.


PHD tops Canadian RECMA list

The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.


Dentsu Aegis Network acquires S+E Sponsorship Group

The sports and entertainment consultancy will be rebranded as MKTG and integrated into the global network.


Abby Worthington on how out of home can prove its worth

With data-heavy mediums like digital and social on the rise, the media agency director speaks to MiC on the connection between mobile and outdoor advertising.