Articles Tagged ‘Dentsu Aegis Network’

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Vizeum introduces Velocity for increased ROI

Global president Thomas Le Thierry says the new data-centric platform will curb perceptions about the efficiency of media investments.

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MKTG ups Matthew Klar to VP of strategy

Matthew Klar has been promoted to his new role from director.

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Dentsu Aegis Network’s Annette Warring named global client lead for GM

The Canadian CEO will be moving to Detroit for the new position.

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Canada’s ad spend to see modest gains: study

Dentsu predicts increasing growth in 2018 and 2019 after a flat year of media spend.

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ET Canada, Chevy return as partners on music contest

The campaign is adding more social support this time around.

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Jan Reischek joins ICUC’s leadership team

The agency veteran has been promoted from SVP of Americas.

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MKTG’s leaders look to sponsorship beyond sports

MKTG new president Matthew Logue and CEO Brian Cooper see a broader, more complex arena of new players and higher stakes.

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MKTG names Matthew Logue president

S&E founder Brian Cooper will stay on as CEO of the agency he’s steered for a decade.

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How Subway is using media to execute new positioning

Carat president Jeff Dack says grabbing millennials is crucial, but it’s “naive” to forget about everyone else.

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Dentsu Aegis dials back ad spending projections

The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.