Articles Tagged ‘Dentsu’

DI_TIFF_Tenors

Why D’Italiano brought the tenors back

The bread brand is diving into experiential after a year of experimenting with its media spend.

Tenors

Why D’Italiano is singing a more digital tune

The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.

STAPLES CANADA INC. - Staples kicks-off back-to-school dance

Parents aren’t the only ones buying big for back to school

Staples is bringing a more focused digital approach to its biggest digital media buy to date.

staples new campaign

Staples casts wider net with new campaign and tweaked logo

The business supply retailer’s new slogan “Make More Happen” is the first change to its tagline in over 10 years.

Lexuspuppet

Lexus goes for the heartstrings

The car co is looking to connect on a more emotional level with its new campaign, which features two puppets.

HandshakeFlickrBuddawiggi

Dentsu acquires Aegis Group

The Japanese advertising giant purchased London-based Aegis in a deal announced last week.

Wheels web app navigation

Wheels.ca gets an app

The auto news site now offers advertisers an array of ad opps for its tablet app, with Toyota as the first to sign on.

Toyota Scion iQ

Toyota’s Scion iQ goes to the big screen

The world’s smallest car is promoted in a big way at Cineplex Entertainment theatres with film trivia and a contest.

Sapporo

Sapporo brings Japanese personalities to life

The beer brand aims to expand its reach beyond the sushi bar with a new interactive campaign.

Harpercollinsar

Spotted! HarperCollins gets into AR

The publishing company launches its first augmented reality-focused campaign at Indigo stores.

design

Canada has 15 more shots at Lions glory

John St.’s “Pink Ponies” and Sid Lee’s Bota Bota floating spa are among the shortlists in the Cyber and Design categories at Cannes.