Articles Tagged ‘Derek Kent’

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Tim Hortons teams with Hockey Canada

In addition to supporting the country’s national men’s and women’s teams, the brand will now also reach 100,000-plus youth hockey players.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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The Verdict: #Wearewinter

Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.

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The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.