Articles Tagged ‘Dervla Kelly’

Retro TV

Fall TV: What’s new and next in ad opps

They say content is king. But it’s about much more than just the shows. Network execs break down changes being made in the ad buying process.

Hot Ones

Upfronts ’19: Corus pairs with Complex in digital push

While much of its social content has courted female audiences in the past, Corus is now making sure young men are also served with relevant content.

PhillyCCAnna

Corus signs Philadelphia Cream Cheese for new social series

Mid-form Twitter series, ASMR content, Instagram recipes and a Facebook Live reaches wider for iconic Kraft brand.

social media

Corus makes a move to put social and traditional on an even keel

The Global Video Measurement Alliance is also preparing to launch two new metrics to help de-duplicate audiences.

FNC chefs

Corus, CIBC pair on new Twitter series

SVP Dervla Kelly outlines Corus’ forward-looking social strategy.

Darcy Large

Corus nabs former Mindshare Canada director

Corus’ SVP of marketing and social digital agency reveals why Darcy MacNeil was the ideal choice to head its social content studio.

Global Creative

Global embarks on biggest OOH buy for fall campaign

It’s also using AI and a Siri partnership to get a tech edge.

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Corus restructures its marketing department

The company’s SVP Dervla Kelly will lead a more streamlined marketing and social digital agency department.

CanadianmoneyShutterstock

Corus unveils new brand, leadership team

Mario Cecchini and Christine Shipton are leaving the company as part of leadership changes as the deal to acquire Shaw Media closes today.

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Shaw Media reorganizes, lays off over 80 staff

Included in the layoffs are SVP of sales Errol Da-Re and VP of marketing Amanda Ploughman.