Articles Tagged ‘Devon MacDonald’

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Sour Grapes: Don Cherry, diversity and the future of hockey

Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.

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TTC wifi logins are up, but is that a win for brands?

Mindshare CEO Devon MacDonald and Havas Village CEO Alex Panousis on why nine million impressions doesn’t necessarily mean customers are engaging with ads.

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SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.

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Mindshare opens new specialty division

Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.

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How did VW’s look into the future play out?

A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.

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CES 2019 perspectives: Mindshare

With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.

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Devon MacDonald on facing fears and change in 2019

Mindshare’s CEO on how to evade defeat by running towards change in the new year.

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ICYMI: Mindshare’s new voice and visual services and more

Plus, Facebook has launched its first piece of hardware.

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Mindshare launches new on-demand division

The new division was created in response to more diverse clients coming to the agency with last-minute requests.

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Mindshare Canada adds new division, hires three

FAST will rely on quick data to deliver on biddable channels from programmatic to addressable TV.

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MiC Roundtable: How client-agency relationships are evolving

In part two of our roundtable, attendees discuss how the sensitivity of clients’ business plans affects the agency’s work, and what tools agencies still need.

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MiC Roundtable: OK media, what’s the plan?

As part of our roundtable series, media experts weigh-in on investments in direct-to-consumer tech, brand planning and the age of transparency.

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Karen Nayler looks back at agencies’ changing roles

Mindshare Canada’s outgoing CEO on how the relationship between agencies and clients has evolved.

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Devon MacDonald named Mindshare Canada CEO

Karen Nayler will retire at the end of July.