Articles Tagged ‘Devon MacDonald’

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DAZN’s broadcaster deal changes the game

The sports streamer no longer holds exclusive rights to NFL Sunday Ticket, and experts weigh in on whether Canada will ever have a true ‘Netflix for sports.’

MiC Round Table July25-33

The art, the science and all the data: The pace of change

Agency leads and top marketers discuss how to compete in the changing marketplace, and what trends they’d like to see left in 2017.

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Tech, talent and creeping competition: The pace of change

The latest Media in Canada roundtable brought media agency leads and brand execs together to discuss change and competition in the industry.

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Are advertisers ‘falling’ back in love with TV?

All four of Canada’s major English conventional broadcasters have reported sales are up for fall TV, citing a repatriation of digital ad dollars – but is the pendulum swing permanent?

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Experts weigh in on Super Bowl ads and Canadian value

Pundits pick their faves and debate the value for Canadian brands buying around the game if simsub holds

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The Pokemon effect: one week in

Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.

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New chief strategy officer at Mindshare

Devon MacDonald has joined as the agency’s new chief strategy officer, with the shop also adding a new managing director.