Articles Tagged ‘Diageo’

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HP signs on to Toronto e-sports league as sponsor

The Toronto franchise of the Overwatch League launched on Oct. 24 with an event sponsored by HP Omen, Redbull and alcohol brands Diageo and Ace Hill.

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Diageo starts global media agency review

Carat currently handles the account in Canada.

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TheScore gets ‘Furious’ over March Madness

Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.

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Guinness’ mobile ad unit puts a pint in users’ hands

The Diageo Canada brand’s St. Patrick’s Day-themed mobile execution lets consumers complete the perfect pour.

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Baileys walks the runway

The Diageo liqueur is marking its rebrand with a specially-made dress designed by Lucian Matis, which will make its debut during World MasterCard Fashion Week.

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Crown Royal marks a maple launch

The Diageo brand has launched a new flavoured whisky aimed at a younger demographic.

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Spotted! Foundry Golden Cider refreshes with a taster

The recently launched Diageo-owned brand was seen sampling on the streets of Toronto with broadcast partner 102.1 The Edge.

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Psychology in advertising and how Smirnoff got its mojo back: Future Flash

Day one of the ICA event featured talks from Ogilvy vice chairman Rory Sutherland and Diageo VP Michelle Klein.

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Spotted! Johnnie Walker takes over the subway

The Diageo whisky is promoting its Double Black brand with an OOH and digital campaign this holiday season.

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Spotted! Smirnoff gets tropical

The vodka brand turns Toronto transit shelters into an urban oasis.