Articles Tagged ‘digital’
Adobe aims for ‘apples-to-apples’ digital and TV measurement
The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.
Online-only TV viewership on the rise: study
But it might not be as prevalent as you think: Just 11% of Canadians live without a conventional cable subscription or an antenna, according to a new report from MTM.
With one billion hours of daily watching, how does YouTube stack up in Canada?
Research indicates that the Google-owned giant dominates the social space in Canada – but it might not necessarily be because of the quality of the content.
Growth in mobile, geotargeting fuels updates for Addictive Mobility
CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.
Canadians would hand over their search history for a price: study
Aimia’s new research found that Canadians are a bit more conservative than other countries when it comes to the price they place on their data, and their adoption of technology like digital wallets.
Groupe V dives into e-commerce
Pairing with Communications Voir’s Media Boutique platform, the company is diversifying revenue streams by providing advertisers with a new direct-to-consumer offering.
Beanfield touts its indie cred in first ad campaign
After nearly 30 years in the business, the telco is positioning itself as a tuned-in, local, indie service provider in its multiplatform ad effort.
Facebook adjusts multicultural ad targeting following criticism
While the tool, which allows advertisers to market to specific ethnic groups, will remain an option, it’s been updated to curb potential discrimination, says Facebook.