Articles Tagged ‘digital’

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Adobe aims for ‘apples-to-apples’ digital and TV measurement

The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.

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Weather in the morning, streaming in the evening: How Canadians use their apps

A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.

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Online-only TV viewership on the rise: study

But it might not be as prevalent as you think: Just 11% of Canadians live without a conventional cable subscription or an antenna, according to a new report from MTM.

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With one billion hours of daily watching, how does YouTube stack up in Canada?

Research indicates that the Google-owned giant dominates the social space in Canada – but it might not necessarily be because of the quality of the content.

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How VW used custom content for the win

The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.

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Growth in mobile, geotargeting fuels updates for Addictive Mobility

CEO Naveed Ahmed estimates that demand for geotargeting in campaigns has quadrupled since the launch of the company’s self-service platform in 2015.

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What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

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Twitter Canada unveils carousel ads

The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.

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Canadians would hand over their search history for a price: study

Aimia’s new research found that Canadians are a bit more conservative than other countries when it comes to the price they place on their data, and their adoption of technology like digital wallets.

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Facebook reports another round of metrics errors

The errors, discovered internally, centre around like and share counts, live video reactions and campaign reach predictions.

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Facebook in 2016: Canadians love international news

The social network’s year-end data shows that Canadians have posted more about the U.S. election than its own political stories.

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Groupe V dives into e-commerce

Pairing with Communications Voir’s Media Boutique platform, the company is diversifying revenue streams by providing advertisers with a new direct-to-consumer offering.

Facebook Mobile

Facebook highlights several errors, rolls out metrics fixes

The social networking site has updated several of its measurement tools and announced miscalculations on several metrics for ad clients.

Beanfield Streetcar

Beanfield touts its indie cred in first ad campaign

After nearly 30 years in the business, the telco is positioning itself as a tuned-in, local, indie service provider in its multiplatform ad effort.

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Facebook adjusts multicultural ad targeting following criticism

While the tool, which allows advertisers to market to specific ethnic groups, will remain an option, it’s been updated to curb potential discrimination, says Facebook.