Articles Tagged ‘Digital Advertising Alliance of Canada’

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AdChoices creates new guidelines with mobile in mind

The Digital Advertising Alliance of Canada has also created a new consumer app that lets Canadians know which apps are using their data and how.

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How Canadians are responding to AdChoices two years in

Millennials have the best recall of the AdChoices logo, according to research from the Digital Advertising Alliance of Canada.

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Report singles out privacy intrusions in ad targeting: OPC

The watchdog’s report on online behavioural advertising shows high user awareness of privacy rights and singles out a few errant players.

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Digital Advertising Alliance of Canada launches new initiative

The consumer-facing program uses the Ad Choices icon to give online visitors more information about the types of ads they are seeing.