Articles Tagged ‘digital out of home’

amanda newell

Media City eyes expansion with new sales director

The outdoor advertising company is focusing on connecting with advertisers in smaller city markets while letting the “big guys” focus on the major cities.

Digital_Restobar_Campsite

Campsite opens programmatic OOH exchange

The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.

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Captivate expands its network, says hello to Ottawa

The location-based advertising network will also bring its lobby monitors to the Canadian market.

yongeDundas

Digital OOH on cusp of transformation, but not just yet: IAB Canada

At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.