Articles Tagged ‘digital out of home’
Campsite opens programmatic OOH exchange
The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.
Captivate expands its network, says hello to Ottawa
The location-based advertising network will also bring its lobby monitors to the Canadian market.
Digital OOH on cusp of transformation, but not just yet: IAB Canada
At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.