Articles Tagged ‘Donald Lizotte’

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Quebecor adds six-second TV ads

The media company is billing the offering as an economic use of ad dollars, making it easy to repurpose digital-first ads.

tuango

Quebecor brings new ad options with Tuango partnership

The media company will now allow clients to pay for advertising through goods sold on the Quebec-owned e-commerce platform.

coupDePouce

Coup de Pouce’s milky ‘white’ issue partnership

How the Quebecor title worked with Les Producteurs de lait du Québec to create the special print edition.

La Voix Junior

TVA adds on-demand option

The network will extend the life cycle of its linear properties (such as La Voix Junior, pictured), offering advertisers a new way to reach viewers.

Henault

Quebecor Media Group adds to digital leadership

Alexandre Henault has been tasked with creating and optimizing digital strategies for the company and its clients.

DonaldL

Quebecor creates specialized sales teams

The media co’s EVP media sales Donald Lizotte on the decision to split up its national sales team.