The Scottish liqueur brand is trying to raise its profile with males aged 25 to 34 with a campaign that offers consumers a ride in an old-fashioned branded taxi.
October 1, 2013
A new app, iRiS, was created by the tech company to provide consumers with a directory of AR executions that they can interact with.
August 31, 2012
Placing print ads, AR-enabled transit shelters spots and sampling in trendy Toronto locations is how the Bacardi-distributed brand is working to reach a younger target.
August 24, 2012