Articles Tagged ‘eMarketer’

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Women rule Canadian media consumption: report

Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.

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The benefits of taking native out of walled gardens: report

An eMarketer report presented at Advertising Week in New York predicted continued growth in spend on non-social platforms.

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Where does Canada stack up for OTT subscription?

The SVOD is gaining ground in English Canada, but Quebec still has reservations.

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Netflix’s growth in Canada set to slow: study

The SVOD’s growth rate will be outpaced by that of the overall OTT industry in Canada, according to eMarketer.

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Millennials consume less traditional media, but trust it more (study)

Plus, TV outranks Instagram, but can it hold a candle to YouTube?

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How many mobile ad clicks are accidental?

A new survey in the U.S. suggests the majority of them are, indicating a need for better ad use of the growing digital channel.

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Canada’s internet users skew older: study

Plus, social media has 50% penetration among those 65 and older.

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Digital to take up nearly half of ad spend by 2020: report

Mobile will also make up more than three quarters of global digital dollars.

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Canadian mobile messaging growth to slow: report

According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.

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A look ahead at Canada’s social media penetration: eMarketer

According to new North American social media numbers, 58% of Canadians will be on social media this year.

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Traditional TV thrives and Netflix lags in French Canada: study

A new eMarketer study found that the gap between digital and traditional media consumption is far more significant in Quebec than it is elsewhere – and ad spend reflects that.

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Growth in Canadian ad spend to slow across most media: study

In eMarketer’s most recent round of Canadian predictions, growth was found in digital, out-of-home, TV and radio – but most of that growth will either be flat or decrease over time.

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Wearable growth slowed by lagging interest in smart watches: study

A new eMarketer study found that global shipments for fitness trackers are healthy, but the market has not been boosted by the advent of the Apple Watch as previously expected.

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Digital video on the rise, but Gen X still loves traditional TV: study

People born between 1965 and 1980 tend to like social media for the “social” rather than the “media,” and more than 90% viewed non-digital TV at least once per month.

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Canadian digital video viewing growth to slow in 2017: report

A maturing market shows signs of only 1.3% growth by 2020, according to the recent eMarketer report.