Articles Tagged ‘eMarketer’

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Canadian mobile messaging growth to slow: report

According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.

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A look ahead at Canada’s social media penetration: eMarketer

According to new North American social media numbers, 58% of Canadians will be on social media this year.

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Traditional TV thrives and Netflix lags in French Canada: study

A new eMarketer study found that the gap between digital and traditional media consumption is far more significant in Quebec than it is elsewhere – and ad spend reflects that.

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Growth in Canadian ad spend to slow across most media: study

In eMarketer’s most recent round of Canadian predictions, growth was found in digital, out-of-home, TV and radio – but most of that growth will either be flat or decrease over time.

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Wearable growth slowed by lagging interest in smart watches: study

A new eMarketer study found that global shipments for fitness trackers are healthy, but the market has not been boosted by the advent of the Apple Watch as previously expected.

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Digital video on the rise, but Gen X still loves traditional TV: study

People born between 1965 and 1980 tend to like social media for the “social” rather than the “media,” and more than 90% viewed non-digital TV at least once per month.

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Canadian digital video viewing growth to slow in 2017: report

A maturing market shows signs of only 1.3% growth by 2020, according to the recent eMarketer report.

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Mobile to dominate consumption and ad spend by 2018: study

The newest numbers from eMarketer show a steady decrease in time spent on all media except for mobile — and ad spend is gradually becoming more proportionate.

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Facebook mobile revenue to hit $30 billion next year: study

New research by eMarketer predicts that 54% of the social media co’s ad revenue will come from outside the U.S. next year.

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Do your dollars match consumer media habits?

In a tale of two platforms, a new report from eMarketer shows a continuing gap between time spent and ad spend on mobile and a surplus in print.

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The top reason marketers choose programmatic TV

According to new research, programmatic TV spend is expected to reach USD $710 million in the U.S. this year.

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LinkedIn dives into programmatic buying

The business-focused social-networking platform has introduced a tool to enable automated buying for display ads.

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ICYMI: Layoffs at Vancouver magazines, ad blocking to rise in the U.S.

In case you missed it: High-level layoffs at Western Living and Vancouver Magazine, ad blocking is set to jump in the U.S. and WPP’s Sorrell on the impact of Brexit.

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Snapchat launches new program, highlights impact of vertical video

Days ahead of the 2016 Cannes Lions festival, the social media platform is working hard to cultivate advertisers.

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The evolving Canadian digital marketing space in 2016

An eMarketer report investigates key consumer and marketer trends that will impact the CMO’s domain in 2016.