Articles Tagged ‘Emily Douglas’

Emily Crop

Upfronts 2019: CBS talks OTT, Super Bowl and life after Big Bang

The network patted itself on the back as the “Belle of the OTT ball” and is looking ahead to future Super Bowl plans, but a lot can happen in a year.

Emily Crop

Upfronts 2019: Disney touts powerful partnerships and a significant slate

The two-hour presentation featured new programming across ABC, Freeform, FX, Nat Geo and ESPN, with plenty of social and SVOD strategy.

Emily Crop

Upfronts 2019: Fox and NBC’s content and commercial plans

Initiative’s Emily Douglas on NBCU’s Prime Pods and Shoppable TV formats and FOX’s compressed commercial pods.

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Initiative adds VP of partnerships to leadership team

Emily Douglas takes on the newly created role after eight years with Touché Toronto.

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Touche’s new way to do YouTube overlays

In a YouTube first for Canada, Volkswagen gets a targeted audience thanks to some deal-making behind the scenes.

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What’s driving change at media agencies?

From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.

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The agency challenge of selling value

Businesses want to differentiate, but so much of the RFP comes down to rates. MiC’s latest agency round table panel talks commoditization and proving worth.

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What lies in store for media agencies in 2018?

Attribution and integration are in focus as the fourth MiC Round Table of 2017 hears from VPs and directors.