Articles Tagged ‘Emma Fachini’

Coor-Light-Games

Tangible results, not YouTube views, needed for content programs

The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.

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Corus shuffles its deck, reorganizes

Who will staff key roles under the new, integrated sales structure at Corus.