Articles Tagged ‘eTalk’

DI_TIFF_Tenors

Why D’Italiano brought the tenors back

The bread brand is diving into experiential after a year of experimenting with its media spend.

Fantastic Beasts

Bell Media takes a new angle for Fantastic Beasts

The newest film based on J.K. Rowling’s work will be promoted in Canada through new platforms, including Snapchat, iHeartRadio and Much Digital Studios.

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eTalk hosts reminisce with Air Transat

Lainey Lui and Ben Mulroney have signed on for the latest leg of the airline’s European promotion.

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TV and digital numbers up for Oscars

Sunday night’s broadcast brought big numbers on TV and sharp increases in online viewers.

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Danier warms up its winter media plan

The Toronto-based clothier has launched its biggest multi-media campaign with an eye to changing its image as just a leather brand.

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Shop The Neighbourhood brings back familiar faces

The Yellow Pages group enters its third year of partnering with Bell Media on an all-Canada cross-platform buy.

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ETalk’s Oscars pre-show sets ratings record

The CTV-produced red carpet special drew 1.34 million Canadians on Sunday as the lead into the awards program.

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L’Oreal inks integration deal with eTalk for The Brush Contest

Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.

Hart

Bell Media lays off two long-time hosts

Tanya Kim and Teri Hart have been let go while two positions have also been eliminated at a Bell Media Radio in Ottawa.

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CTV rolls out Academy Awards coverage details

The Bell Media station will have Oscar-themed content leading up to the awards, with two new eTalk specials and themed content also on The Social and The Marilyn Denis Show.

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In a TIFF: Bell Media expands its presence

Inheriting an opening night sponsorship from Astral and launching a Twitter Mirror on eTalk are among the media co’s new activations at this year’s festival.

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Just Eat delivers a new campaign

Produced by Bell Media, the campaign kicked off with one-night only spots that aired during eTalk and just before The Big Bang Theory.

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Bell Media gets in The Loop

The media co is rebranding Sympatico on Dec. 13 with an increased focus on video and lifestyle content.

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eTalk ventures to Middle Earth

The entertainment talk show has joined forces with Warner Bros. Canada to promote The Hobbit: An Unexpected Journey.

CTV and TD

TD makes its debut on The X Factor

The Canadian bank is working with CTV to be integrated into the US reality show with commercial break vignettes.