Articles Tagged ‘Ethnicity Matters’

WhatsApp-Status-feature

Are marketers ready for WhatsApp ads?

Popular with Canadian newcomers, the app is also largely used as a business tool internationally, says one agency leader.

Vikram

SpongeTowels, Del Monte help launch a show from the ground up

Both brands are doing their first major focus on South Asian communities with an unscripted integration.

purex_Ethnicity

Kruger’s ‘soft’ touch with ethnic markets

The paper towel and tissue brand is shifting some of its budget to target specific ethnic communities.