Articles Tagged ‘Excelerator Media’

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Mazda’s tap-to-buy billboard

A partnership with Pattison Onestop, J. Walter Thompson and Excelerator Media adds a touch of tech to an artful OOH installation.

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Spotted! Mazda turns heads

An interactive, face-tracking billboard aims to reflect that craft that goes into the automaker’s design.

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CW upfront 2016: Network shoots for a super fall

Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)

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NBC upfront 2016: Three comedies, no time grid

Mindshare Canada’s Tonia Beale (pictured) takes a critical look at NBC’s slate following a presentation where shows were introduced by categories, not time slots.

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More comedy, fewer heroes: upfront wish list

The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.

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Canada gets four Festival of Media Global shortlist mentions

Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.

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Mazda racing game leads to test drives

The Mazda3 Fast Lane interactive in-cinema racing game leverages the audience’s smartphones to create an experience that has delivered sales leads.

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Mazda Canada drives into theatres

Leveraging a partnership with Cineplex, the brand is using at-cinema car displays and its first-ever interactive racing game during pre-shows to promote the 2014 Mazda3.

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Metro rolls out a new front-page ad format

The waterfall wrap, a multi-page unit that reveals new content as readers flip through, launched with an ad from Mazda Canada.

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Spotted! Mazda puts moviegoers in the driver’s seat

The car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.

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Mazda goes covert

The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.

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Maxus Canada adds a director of trading

Deborah Coyne joins the agency from Excelerator Media.

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Mazda’s new campaign has retro roots

The car co references ’70s TV classic The Six Million Dollar Man to launch its 2013 Mazda CX-5.

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Maxus Canada adds to Toronto office

Ann Stewart tells MiC about the new hires and her first months at the media co.