Articles Tagged ‘experiential’

taproom

Spotted! Nescafe targets Queen West millennials

The brand’s café is a stunt to introduce a new demo that loves hanging out in coffee shops to a homemade cup o’ joe.

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Spotted! Kijiji breaks the ice

in order to promote its yearly Second-Hand Economy Index, the online classifieds site encourages passersby to chip away at a block of ice with “frozen assets” of up to $1,000.

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Spotted! Audi jumps into the ski cross spotlight

The luxury automaker put one of its vehicles front-and-centre in the final event of the FIS-Ski Cross World Cup’s Canadian finals, with athletes challenged to clear an Audi R8 on skis.

NWT secrets

Spotted! Northwest Territories goes fishing for tourists

A Willy Wonka-style “golden ticket” giveaway is just part of the territory’s tourism board’s major marketing efforts during the Canada 150 celebrations.

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Spotted! Casa Loma says ‘be our guest’

Disney kept up its tradition of experiential marketing to promote its newest release, but this time aimed it at a more millennial demographic.

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Spotted! Dewar’s scotch egg speakeasy

In celebration of Robbie Burns Day, the Bacardi-owned scotch brand hosted a themed competition to engage with millennial males.

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Spotted! USS’s mobile music tour

In an effort to draw more social media buzz, the band played a mini-tour out the side of a van.

Moto Mirrors

Spotted! Motorola’s mall funhouse

To promote its new line of smartphones and products in a whimsical way, the mobile phone maker has created some magic mirrors in the Eaton Centre.

KitchenAid #GingerbreadTO

Spotted! KitchenAid unveils gingerbread city to drive holiday sales

The not-quite scale model of Toronto aims to pull more shoppers in to the small appliances aisle.

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Spotted! Air Miles goes bricks and mortar

A pop-up shop at one of North York’s high-end malls will engage customers in-person with the brand throughout the remainder of December.

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Spotted! Bacardi goes (ever)green

The rum company’s Christmas tree market, targeted at professional millennials, is part of an effort to make the brand synonymous with the holiday season.

Hendrick's CORGAN

Spotted! Hendrick’s Gin pipes up at the Eaton Centre

A pipe organ with cucumbers instead of keys may seem quirky, but senior brand manager Beth-Anne Perry says it’s the most on-brand way to reach new audiences.

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Spotted! Royal Roads University’s new lending library

The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.

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RBC targets millennials with old-school games

The financial institution’s current strategy is to be associated with digital communication, and it’s doing so through the most digital-savvy generation.

Belize

Spotted! Yonge-Dundas Square dances to the beat of a new drum

The Belize Tourism Board uses interactive dance and music to promote the country as a vacation destination for curious explorers.