Articles Tagged ‘eyeReturn Marketing’

Facebook audience

Industry experts call for more third-party verification on Facebook

The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.

ianHewetson

Blog: The true cost of third-party verification (or lack-thereof)

Eyereturn Marketing’s Ian Hewetson says it’s time for advertisers to demand more accuracy, accountability and efficiency from their media sources.

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Will subscriptions curb ad-blocker use?

Industry experts weigh in as The Atlantic becomes the latest publication to launch an ad-free subscription in a bid to gain revenue from visitors using ad-blockers.

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Maxus sends its employees packing (in a good way)

As part of a millennial retention strategy, the media company is sending a group of its employees on a global exchange with its other offices worldwide.

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Eyereturn opens Calgary office

The ad-tech co has hired Jason Gaudry to lead the outpost.

ianHewetson

Blog: Are you ready for the death of Flash?

Eyereturn Marketing’s Ian Hewetson says that, despite advance notice, many advertisers and agencies are scrambling to find alternatives for animated online ads.

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Eyereturn ramps up its cross-device abilities

The DSP’s partnership with data onboarding company LiveRamp provides for better tracking of users across mobile and desktop platforms.

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62% of Canadian display impressions are viewable: study

New research from Eyereturn Marketing’s Ian Hewetson identifies a correlation between site quality and viewability.

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Eyereturn hands over control

The third-party ad server and DSP has launched Eyecontrol, a new platform that allows agencies to manage programmatic campaigns in-house.

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Fraud solution isn’t black or white

An IAB Canada panel discussed the flaws in current models of weeding out fraud, and announced a new industry task force aimed at eradicating it.

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Torstar Digital restructures

The digital arm will close with its divisions being divvied up – Wagjag will report to Metroland Media and Olive Media will report to the Star Media Group.

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Casale Media partners with eyeReturn

The deal means advertisers can buy rich media using Casale Media’s real-time bidding platform.