Articles Tagged ‘FFWD Ad Week’

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Chatter, speed and pricey influencers: Where social media and millennials collide

At a FFWD Ad Week panel moderated by Twitter Canada’s Alyson Gausby, brands discussed the biggest challenges with reaching the elusive generation on social.

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How to not get left behind

Media in Canada identifies three major takeaways from this year’s week-long FFWD 2016 conference.

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Shaw Media pulls back the curtain on set-top box data

SVP of sales Greg McLelland took to the FFWD Ad Week stage to share findings from the media co’s testing to date.

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On the MiC: Jamie Byrne on the evolution of digital content

YouTube’s director of content strategy discusses his FFWD Ad Week talk and how the digital content ecosystem is changing for creators, advertisers and viewers.

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On the MiC: Talking Facebook at Ad Week

Facebook’s Steve Irvine (pictured) and FGL Sports’ Duncan Fulton talk analytics and breaking the C-suite barriers associated with brand social media use.