FGL Sports » Media in Canada

Articles Tagged ‘FGL Sports’

Grue en direct

Spotted! Sports Experts takes ‘the claw’ to Facebook live

In order to drum up enthusiasm for the holiday season, the sports retailer encouraged social users to control the game with its reactions.

facebookShutterstock

ICYMI: Facebook continues mobile growth, Canadian execs shuffle

In case you missed it: 84% of Facebook’s Q3 ad revenue was mobile and VP marketing changes at FGL Sports and Unilever.

Sport Check Hockey Throne

Sport Chek reunites with Facebook Live for World Cup

As the retailer looks to capture a broad demographic, it’s harnessing the power of Facebook, with some big hockey names – including The Great One himself.

sportChekOlympic

Spotted! Sport Chek taps the power of livestreaming

The retailer took to Facebook Live for an Olympic-themed chase through Toronto’s High Park.

blackFriday

How Sport Chek is tackling ‘the retailer playoffs’

The retailer is going big on customized digital as it positions itself as a destination for gift-giving, not just sports gear.

sportChekTSN

TSN and Sport Chek get physical

The retailer has installed a set for TSN in its Maple Leaf Square store, aiming to capitalize on nearby “sports moments.”

GreyGoosecover

The Globe golden for custom content

The paper’s custom content team earned five awards and four honorable mentions at this year’s Content Marketing Awards, the most of any Canadian company.

Whatittakes

The Verdict: #Whatittakes

Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.

SportChekOlympics

Sport Chek signs with Stamkos, launches Olympic campaign

The brand’s VP of marketing Frederick Lecoq on how it is creating year-round content with the hockey star and shifting its focus to a broader audience.

CanadianTire

Canadian Tire calls for more play

The company has launched “Anthem,” a new campaign aimed at getting Canadian families more active.

FredrickLecoq

Sport Chek teams up with Quiksilver and Roxy

FGL Sports’ Frederick Lecoq talks about the deal, which will see Sport Chek carry the brands’ apparel in stores and bring skateboarder Tony Hawk to Canada.

olympic announcement

Adidas Canada joins the Olympic team

The sports apparel brand will design a special product line for the Olympic athletes, which will also be available to consumers at Sport Chek.

SportChekLab2

Spotted! Sport Chek launches retail lab

FGL Sports CMO Duncan Fulton tells MiC about the new store, and the brand’s plans to innovate in the mobile space.

Steve Irvine_headshot

On the MiC: Talking Facebook at Ad Week

Facebook’s Steve Irvine (pictured) and FGL Sports’ Duncan Fulton talk analytics and breaking the C-suite barriers associated with brand social media use.