Articles Tagged ‘FIFA World Cup’

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TSN, RDS kick off World Cup with digital offerings

TSN Direct and RDS Direct come ahead of the soccer tournament in Russia.

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Coca-Cola takes title sponsorship for FIFA

The last tournament took in an average of 1.7 million viewers, and audiences have been on the upswing since 2010.

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CBC’s World Cup ratings climb on all platforms

Ratings for the broadcaster’s soccer coverage continues to improve from 2010 as downloads for the dedicated app surpass one million.

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Exponential: The World Cup offers millennial appeal

Typical Canadian soccer fan interested in finance, travel…and beer.

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CBC/Radio-Canada unveils FIFA World Cup sponsor list

The pubcaster will have activations from brands including Coca-Cola, CIBC and Budweiser during the broadcast, which starts on Thursday.

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Bell Media secures FIFA World Cup rights

The media co’s group of platforms will broadcast the soccer tournaments from 2015 to 2022.