Articles Tagged ‘Ford’

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Procter & Gamble leads 2013 ad spending: Nielsen

From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.

MTVIN24

MTV partners with Ford Fiesta for new online series

The program, which relaunches the 2014 Ford Fiesta to its target, has Canadian musical artists travelling in the car and posting the journeys online.

Newspaper

Globe and Mail partners with Lincoln

The car co is targeting a younger audience by running ads around the paper’s new series, The Catalysts.

DandS

Ford launches a doubleheader campaign

The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.

EscapeRoutes

Ford breaks into branded entertainment on NBC

Reality show Great Escapes launches to promote the car-makers new Escape vehicle.

Mindshare

MAOY Bronze: Mindshare dives into digital bridging

Mindshare’s work for brands like HSBC, Hellmann’s and Ford results in a Bronze win.