Articles Tagged ‘Freckle IoT’

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In the year since Pritchard’s utlimatum, what has changed?

Experts weigh in on whether or not digital has truly cleaned up its act — and what still needs to change.

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ICYMI: Spotify uses Canadian data for new campaign

Plus, a new partnership for Freckle IOT matching location data to cross-device tracking.

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Apex picks Freckle IoT for offline attribution

While the digital ad vendor still plans to take an “agnostic” approach with its clients for measurement, it will primarily recommend Freckle for offline attribution.

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Freckle expands beacon network with AirKast

The beacon-based mobile attribution company will have access to a significantly larger audience as a result of this deal.

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Postmedia looks to corner content marketing

With the launch of Postmedia Content Works, the company looks to expand its footprint outside its core business.

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Postmedia links up with beacon tech provider

The publishing group has tied up with Freckle IoT to provide brands with new and measurable ways to reach customers.

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Freckle expands beacon network

CEO Neil Sweeney on the company’s U.S. expansion with partner Blue Bite, and preliminary Canadian results.

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Fewer handsets, more agencies: key takeaways from MWC

Juice Mobile CEO Neil Sweeney on the ad tech trends that emerged from the Mobile World Congress.

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Juice launches spinoff company

CEO Neil Sweeney shares why he thinks Freckle IoT (internet of things) needs its own team.