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Articles Tagged ‘Freckle’

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How Freckle wants to change the data exchange

Users can control how much of their data goes out to brands and receive payment for their information.

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ICYMI: Spotify uses Canadian data for new campaign

Plus, a new partnership for Freckle IOT matching location data to cross-device tracking.

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Apex picks Freckle IoT for offline attribution

While the digital ad vendor still plans to take an “agnostic” approach with its clients for measurement, it will primarily recommend Freckle for offline attribution.

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Freckle signs global deal with Cisco

The mobile first-party data company can now track in-store attribution through Cisco’s global network of retail access points.

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Freckle signs with five DSPs for new launch

The company has integrated its attribution measurement technology into some of the largest demand-side platforms.

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Programmatic to grow up, ad tech to consolidate in 2017: blog

Neil Sweeney, CEO of Freckle, on the trends he sees coming next year.

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Freckle signs attribution deal with AirPush

CEO Neil Sweeney says there’s an opportunity in the market as publishers start looking at their data strategies in the hunt for new revenue models