Articles Tagged ‘Fred Forster’

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Forster leaves, Omnicom names new media CEO

Cam Reston and Alain Desormiers have new roles in a top-level executive shift.

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What going awards-free means for Publicis next year

How far will the ripples from the year-long spending hiatus go?

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MAOY Gold: PHD’s winning strategy

Rather than bending on prices, the agency has distinguished itself with planning.

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CPA embraces change for new campaign

The association’s first campaign with its new agency partners includes a media strategy that has been shifted from print and OOH to digital.

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Seeing into the future: CMDC predictions for 2016

The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.

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MAOY Silver: Planning for success at PHD

The agency breaks down the barriers in its approach to media.

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Can TV hang on to departing digital dollars?

How Omnicom’s global video investment shifts are playing out in Canada, and why national CEO Fred Forster says it is not too late for local broadcasters to keep some of that money in their pockets.

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PHD talks gamification

Fred Forster, CEO of PHD Canada, on the agency’s new book, and Canada’s ranking on the company’s gamified global planning system, Source.

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Media reaction to the Rogers NHL deal

ZO’s Sunni Boot, PHD’s Fred Forster and Brian Cooper from S&E Sponsorship Group weigh in on the new NHL deal in Canada.

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MAOY Silver: PHDCanada plays to win

The agency wins Silver in the media category for work for Amway, Snuggle and Sport Chek.

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OMG’s Accuen names new GM

Tom Fotheringham is now heading up the programmatic buying division of the media group.

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Media reaction to CRTC’s decision on BCE/Astral

Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.

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PHD Canada grows digital team

Caroline Moul has been named VP digital and emerging media, and two new hires have been made to expand the team at the agency.

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OMG expands in Canada

The company is adding Resolution Media and the Accuen and Annalect platforms to its Canadian offerings.