Articles Tagged ‘Frederick Lecoq’

brookeBrigade

Golf Town gets experiential to target next gen

Company VP of marketing and e-commerce, Frederick Lecoq, on how the company engaged younger golf fans around its first sponsored athlete.

Brooke Henderson

Golf Town taps next generation of golfers with first athlete sponsorship

The ailing sports retailer is expanding its media strategy to integrate more social video content in the hopes of reviving the spirit of the game with millennials.

facebookShutterstock

ICYMI: Facebook continues mobile growth, Canadian execs shuffle

In case you missed it: 84% of Facebook’s Q3 ad revenue was mobile and VP marketing changes at FGL Sports and Unilever.

sportChekOlympic

Spotted! Sport Chek taps the power of livestreaming

The retailer took to Facebook Live for an Olympic-themed chase through Toronto’s High Park.

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Sport Chek slows down

A new “spring training” platform targeted at women takes a different approach to show the path to physical betterment.

Copied from strategy - wegotnow

Sport Chek’s claim to basketball

With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.

blackFriday

How Sport Chek is tackling ‘the retailer playoffs’

The retailer is going big on customized digital as it positions itself as a destination for gift-giving, not just sports gear.

chek

Sport Chek and Target on what makes a good Instagram ad

Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.

Whatittakes

The Verdict: #Whatittakes

Frederick Lecoq, VP of marketing for FGL Sports, on how Sport Chek’s inaugural Olympic campaign has impacted the company’s bottom line so far this year.

SportChekOlympics

Sport Chek signs with Stamkos, launches Olympic campaign

The brand’s VP of marketing Frederick Lecoq on how it is creating year-round content with the hockey star and shifting its focus to a broader audience.

BioSteelCamp

Spotted! Sport Chek heads to camp

MiC sits down with the company’s VP of marketing, Frederick Lecoq, to talk content and hockey at the BioSteel Camp.

FredrickLecoq

Sport Chek teams up with Quiksilver and Roxy

FGL Sports’ Frederick Lecoq talks about the deal, which will see Sport Chek carry the brands’ apparel in stores and bring skateboarder Tony Hawk to Canada.

SportChek

Sport Chek activates differently

The FGL Sports company flew in two families of athletes, rather than airing traditional TV spots, during the World Alpine Skiing Championship.

Sportchek

Sport Chek takes little leagues to the big ice

The brand recently suprised youth hockey leagues with games in the Air Canada Centre and Scotiabank Saddledome arenas.