Articles Tagged ‘Gaggi Media’

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Blog: It’s time for measurement to evolve

Gaggi Media’s CEO says creativity is needed to close the gap between TV and digital while we work out their shortcomings.

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Gaggi Media and VMC Media announce merger

The two teams will come together at VMC’s downtown Toronto headquarters as the largest independent media agency in Canada.

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What’s next for 2017: print

Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.

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What’s next for 2017: Out-of-home

Industry members weigh-in on whether increasing investments into digital and measurement will drive more ad investment in the space.

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Jergens tweaks its Quebec voice

Using local talent for a series of TV and digital spots created a bonus social media opportunity for the brand in the local market.

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Jewellery, beauty take centre stage for ‘Say Yes’ sponsor slate

How Michael Hill Jewellers, Jergens and John Frieda will be incorporated into the inaugural Canadian season of the show.

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Globe’s Q&A campaign aims to up engagement

The paper is asking readers to put forward the questions they want answered across its platforms.

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Aux and Scene partner for concert series

Blue Ant Media is opening a New York City sales office to support deals like this one, which is the first to be promoted by leveraging its partnership with Omnia Media.

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MTV and Scene team up for Twitter Amplify

The Bell Media channel and client launched the first-ever campaign of its kind this weekend around the 2014 MTV Movie Awards.

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Spotted! Blue Ant Media gets historical for Smithsonian

The media co is bringing people and items that can be found at the Smithsonian to life to promote the launch of the channel of the same name in Canada.

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Cottage Life promotes with burgers

Blue Ant Media’s EVP of marketing Jamie Schouela tells MiC about the launch campaign for the channel, which includes a Webers hamburger giveaway in Ontario.

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Spotted! The Globe and Mail spreads the word on DNA

The media co is promoting a new series on genome sequencing with street teams, online spots and OOH ads.

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Globe Unlimited goes big for launch

The Globe and Mail‘s new online subscription services rolls out today with a multi-platform campaign that includes the newspaper’s first-ever front-page wrap.

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York University looks to the future

The Toronto university is rolling out a new look across multiple platforms, as well as launching a social media contest with MuchMusic.

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In a TIFF: Globe and Mail brings Hollywood to TO

The newspaper is promoting its Globe Style section with branded installations for its sponsorship of the Toronto International Film Festival.