Articles Tagged ‘Game of Thrones’
A record number of viewers tuned in to watch the fifth season’s final episode on Sunday, June 14.
Sunday night’s premiere was the most-watched launch episode for the channel to date.
Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.
With a lot of buzz-generating content coming from subscription-based and untraditional channels, conventional broadcasters have to fire back with a double-dose of content.