Articles Tagged ‘Gatorade’

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Pepsico renews NHL, NHLPA sponsorship

A 12-year partnership continues as the snack-maker stays entrenched in sports.

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Snapchat launches new program, highlights impact of vertical video

Days ahead of the 2016 Cannes Lions festival, the social media platform is working hard to cultivate advertisers.

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Gatorade doc gets the All-Star treatment

The sports drink co’s first taste of branded content has been picked up by Sportsnet.

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Gatorade signs on to sponsor NHL Revealed

The PepsiCo brand is the presenting sponsor for the seven-part series that will air on the CBC and Sportsnet in Canada.

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Gatorade kicks off hockey summit

PepsiCo’s Shirley Mukerjea discusses how the summit fits into the brand’s long-term strategy to tie itself to the sport.