Articles Tagged ‘GE’

Mike Homes x GE Appliances

GE goes home with Holmes

The appliance maker will partner with the Holmes Group and get prominent placement on one of its shows.

RT-7

MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.

L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.

Copied from strategy - BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo

From working with influencers to taking cues from TV pilots, here are some key takeaways.

native2

The Globe’s native expansion

After launching in beta this spring, the national newspaper has expanded its native advertising program to all sections aside from the homepage.

GE

Globe and Mail launches pilot native ad program

Andrew Saunders, chief revenue officer, talks about the project, which is running in partnership with GE.