Articles Tagged ‘General Mills Canada’

strategyNov15-0131

Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?

A Future With Bees Cropped

Spotted! Cheerios adds experiential to year two of Bees

The General Mills brand is targeting young Canadians with an interactive pop-up store in Toronto this weekend that shows what shopping will look like if bees continue to disappear at current rates.

Copied from strategy - BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo

From working with influencers to taking cues from TV pilots, here are some key takeaways.

Rollercoaster

Multigrain Cheerios takes aim at dieting

The cereal brand has partnered with the Go Girls! program and launched one of its largest campaigns ever to encourage girls to choose healthy lifestyles.