Articles Tagged ‘General Mills’

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Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.

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The MiC Nice List for 2017

Our editorial staff picks a few of its favourite media executions from the past year.

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General Mills serves up tasty television special

Pillsbury and Betty Crocker partner with Corus Entertainment on their first fully integrated baking contest.

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Stop making rubbish ads and know your numbers: BCON Expo takeaways

From media leads and marketers pleading to keep your TV spot off Facebook to the future of influencer relationships, the top tips from this year’s deep dive into the world of branded content.

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Lucky Charms gets magically delicious at Fan Expo

The General Mills cereal brand has partnered with the Toronto-based event for the first time, to target adults by hosting a treasure hunt.

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Old El Paso starts a dinner revolution

The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”