Will Pate, VP of digital at M2, gives Canadian perspective on the NewFronts and the shift of TV dollars to online.
May 5, 2014
SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.
November 20, 2013
The media co has partnered with a French lifestyle site to reach audiences in Quebec.
January 31, 2012
The company expands its female target, giving advertisers the opportunity to create integrated campaigns.
August 18, 2011